When a consumer looks in a store window alot of thing happen in that 5 seconds or so in that consumers head.
They are making decisions. They are wondering to themselves if the store is worth their time. Does the store match their personality in some way, shape or form? Should they go in and check the place out?
One may take this for granted, but there are multi-billion dollar retailers out there that realize this and have made a fortune by capitalizing on this fact and appealing to their target audience.
One of the huge ways this has been accomplished is by the use of high quality mannequins.
Merchants realize that these are the messengers of their brand. They realize that having the right form, dressed properly or performing the right action can attract droves of visitors to their stores.
With this in mind it is very important that you get the highest quality material available.